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Neat Desk

Featured Projects

From experiential activations to digital builds and integrated marketing programs, these projects highlight how I lead cross-functional teams to turn ideas into systems, stories, and scalable execution.

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01

Target Fall National Week

Experiential activation uniting creative PM, logistics, fabrication, and storytelling across multi-zone brand experiences.


Experiential • Creative Ops • Vendor Mgmt​​

02

Google Developer Conferences & CES

Global developer conferences and CES showcases delivered with precise technical production, AV leadership, and seamless attendee UX.


Technical Production • Event Ops • Cross-Functional PM​

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03

Absolut.Land (Metaverse)

Immersive metaverse experience blending creative production, digital design, and tech-driven audience engagement.


Digital Experience • Technical PM • Creative Production

04

Pernod Ricard Automation System

Custom-built operational system replacing fragmented spreadsheets with automated dashboards and brand-level reporting.


Process Automation • Tool Development • PMO Systems

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05

Paramount Campaign Delivery

Multi-channel campaign operations driving alignment, asset delivery, and workflow efficiency across TV, film, and digital launches.


Creative Ops • Campaign Management • Workflow Systems

06

P&G at Rock the Bells

A multi-brand festival footprint blending cultural storytelling, immersive environments, and seamless onsite production.


Experiential • Creative Production • Multi-Brand Ops

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07

SOPs, Workflow Playbook & Airtable System

A scalable operational ecosystem, including SOPs, workflow playbook, and Airtable tools, that streamlined campaign delivery across creative, marketing, and production teams.


Systems Design • Creative Ops • Automation

© 2025 By Mayetis Dawson.
 

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