Project 01
Project:
Brand Activation
Client:
Target
Company:
Agency EA
Project Elements
Custom Fabrications
Premium Food & Beverage
Premium Giveaways
Tailored Signage & Branding
Entertainment Attractions
Interactive Experiences
Photo Opportunities
Key Responsibilities
Planning & Timeline Development
Creative Development
Supplier Sourcing
Contract Negotiation
Resource Management
Budget Management
Onsite Management
Opportunities for Problem-Solving During Planning & Execution
Cross-Functional Alignment: Coordinated shifting priorities across teams, vendors, and execs.
Permits & Compliance: Secured city and legal approvals for live animals, food trucks, and street closures.
Weather Planning: Adapted activations and vendors in real-time due to weather disruptions.
Food Safety: Trained teams and followed strict handling protocols for on-site food distribution.
On-Brand Execution: Ensured all experiences aligned with the “JOY” theme across touchpoints.