Project 03
Project:
Digital Engagement
Client:
Absolut Vodka
Company:
UEG
Project Elements
Virtual Festival World: Created a Coachella-inspired VR landscape via Absolut.Land
Interactive NPCs: Cocktail-themed guides enhanced user engagement
Virtual Vending: Enabled in-metaverse Absolut cocktail orders
DJ Jukebox: Featured live sets through a curated virtual jukebox
Custom Wearables: Designed stylish digital wearables for user personalization
Key Responsibilities
Project Oversight: Led end-to-end delivery, aligning metaverse enhancements with Absolut’s vision
Budget Management: Optimized resources and controlled costs to maximize impact
Team Coordination: Managed cross-functional teams and external partners to drive creative execution
Opportunities for Problem-Solving During Planning & Execution
Platform Integration: Coordinated backend tech to sync virtual features with on-site Coachella activations
UX Optimization: Led user testing and iteration to refine navigation for first-time metaverse users
Wearables Delays: Managed timeline setbacks from third-party devs and late design changes
Scope & Budget Control: Contained scope creep through phased rollouts and budget realignment