Project 04
Project:
Brand Activation
Client:
P&G
Company:
Jack Morton
Project Elements
Audio & Visual: Immersive soundscapes to enhance the concert atmosphere.
Product Display: Eye-catching displays that highlight brand offerings.
360 Photobooth: A unique photo experience capturing attendees' memorable moments.
Gamification: Interactive activities that encouraged participation and fun.
Premium Giveaways: Exclusive prizes that elevate attendee engagement.
Key Responsibilities
Developed a detailed project timeline to ensure seamless execution
Coordinated end-to-end logistics for smooth onsite operations
Designed decor aligned with brand identity and event theme
Created impactful signage to amplify brand messaging
Led and managed a high-performing event team
Oversaw inventory and supplies to support all activation needs
Delivered a memorable brand experience celebrating creativity, connection, and community at ROCK THE BELLS
Opportunities for Problem-Solving During Planning & Execution
Expedited Pre-Event Production: Fast-tracked signage, decor, and giveaways due to tight turnaround; coordinated closely with vendors and built in contingency planning.
Unified Multi-Brand Footprint: Strategically designed a 40x40 space to spotlight five distinct P&G brands through intentional layout and layered storytelling.
Audio Interference Solution: Resolved sound overlap from nearby activation by pivoting to a “silent disco”-style setup with headphones, enhancing the guest experience and preserving concept integrity.