Project 05
Project:
Brand Strategy
Client:
BET+
Company:
Paramount
Project Elements
Development and delivery of key art
Creation and distribution of trailers
Asset delivery for media buys
Coordination of exclusive screening events
Design and fulfillment of influencer marketing kits
Implementation of experiential marketing strategies
Key Responsibilities
Project Management
Invoice Management
Asset Management
Custom Tracker Builds
Opportunities for Problem-Solving During Planning & Execution
Multi-Channel Deadline Coordination: Managed staggered rollout across social, digital, print, and experiential platforms through continuous reprioritization and cross-functional collaboration.
Asset Versioning & QA: Customized creative assets for various platforms while maintaining brand consistency; implemented asset trackers and additional QA to catch spec issues.
Experiential Event Management: Oversaw multi-market screening logistics, including guest list changes, venue compliance, and on-site production—all under tight deadlines and budget constraints.
Budget Tracking & Reconciliation: Built a custom finance tracker to manage vendor invoices, POs, and ensure transparency in marketing spend.