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Paramount Campaign Delivery — Creative Operations & Brand Marketing

Client:

BET / VH1 / MTV

Project:

Creative Operations Manager / Project Manager

Focus:

Campaign Management • Creative Ops • Cross-Functional Delivery

Company:

Paramount

Paramount Campaign Delivery — Creative Operations & Brand Marketing

Snapshot

  • Type: Multi-channel campaign execution across TV, film, and tentpole events (BET Awards, premieres, and original content launches)

  • Scope: Managed creative asset production, campaign timelines, and delivery workflows across 100+ print, digital, social, and video deliverables.

  • Teams: Marketing, Creative, Social, PR, and External Vendors

Outcome: Supported 40+ campaign launches annually, improving asset delivery efficiency and cross-team visibility through customized project tracking systems.

The Brief

Supported Paramount's streaming portfolio expansion through well-orchestrated marketing campaigns that combine creative storytelling, operational precision, and cross-team alignment to deliver measurable results across TV, film, and tentpole events.

My Role

  • Managed creative operations and campaign timelines from brief through delivery for national TV, film, and tentpole event launches.

  • Oversaw production and distribution of 100+ creative assets, including trailers, key art, digital and OOH placements, and social media content.

  • Coordinated across marketing, social, PR, media, and vendor teams to ensure alignment and timely asset deployment.

  • Built custom tracking tools and dashboards to streamline workflow visibility, approvals, and versioning accuracy.

  • Partnered with finance to track POs, reconcile invoices, and maintain campaign budget documentation.

  • Supported live event activations and influencer campaigns for premieres and cultural tentpoles like the BET Awards.

What I Built

  • Campaign Tracker: A centralized dashboard linking asset status, owners, specs, and approval steps.

  • Versioning QA System: Custom template ensuring accuracy across platform-specific deliverables (OTT, digital, social, print).

  • Finance Reconciliation Tool: Simplified budget documentation for cross-departmental transparency.

  • Launch Workflow Playbook: A replicable framework for managing campaign production cycles.

Complexity & Problem‑Solving

  • Multi-Channel Overlap: Re-prioritized deliverables across concurrent launches through dynamic scheduling and task automation.

  • Versioning Chaos: Standardized specs and naming conventions to prevent mismatched assets across platforms.

  • Event Coordination: Balanced creative intent with logistical precision for premieres and influencer activations.

  • Budget Control: Introduced trackers to eliminate discrepancies and ensure clean month-end reconciliations.

Process & Tooling

  • Platforms: Airtable, Asana, Frame.io, Google Workspace

  • Tools Created: Asset Tracker, Budget Dashboard, Approval Workflow Templates

  • Deliverables Managed: 100+ per campaign, across digital, print, social, and experiential

Artifacts

  • Campaign Trackers: Asset lifecycle overview.

  • Launch Calendar: High-level view of concurrent campaign rollouts.

  • QA Checklist: Versioning and review workflow template.

  • Media Buy Asset Grid: Custom-built tracker mapping media placements to creative deliverables, ensuring all assets were delivered on spec, on time, and aligned with channel requirements.

  • Budget Tracker (Redacted): PO and invoice reconciliation system.

  • Airtable Campaign Tracker (Custom Build): Interactive database linking 100+ assets across campaigns, tracking status, owners, specs, and approvals in real time.

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